President John F. Kennedy wore an Omega watch, and so should you! This ad is probably trying to get this message across to you, albeit in a very conveoluted and indirect way.
The ad, with John F. Kennedy standing behind a podium, depicting a quote and a podium with a watch sitting on it. The camera caught him mid-sentence, making him seem supposedly awestruck by the watch. They probably want you to think that he is telling the nation about his custom Omega watch. He also seems to be in an auditorium, suggesting a baseball game or other sporting event. The watch is just sitting, showing off the elegance and simplicity of the company's products.
The tone, being nostalgic and dull, is not very effective in getting many more than buisness people to want to buy the watches. If, instead of greys and varying shades of black and white, they had used colors, it might me a more fun picture, possibly getting more people to buy Omega watches. John F. Kennedy is wearing a buisness suit, and seems to be calm and aloof, even though he's in a auditorium. Enthusiasm seems to be lacking in this particular ad, and shows that, while he likes the watch, he isn't overly excited about it, appealing to the buisnesses of the country. That, and the quote near him makes the watch seem tough, implying it can survive space.
The ad, while nostalgic and dull, gives some people incentive to buy a watch that is elegant, and easy to read. President Kennedy's being in the ad helpes the sales through the reaction that he likes them, and that in itself gives some reason enough to buy them. But, while it appeals to some, others won't like the ad because of the lack of color and the seeming lack of emotion, showing that, while he likes them, he doesn't just love Omega watches.
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